Welcome to Battenhall’s 12th annual report on the forces shaping the future of social media. It’s an environment as vibrant as it is turbulent, with surging user numbers, increased time spent online, and attitudes turning increasingly social-first. Enjoy the report and hope you can put our tips to good use in 2025!
Drew Benvie
Founder and CEO, Battenhall
November 2024
Social media’s growing impact is reshaping culture and commerce, reaching unprecedented levels of influence. George Brett, Issie Burton and Emillie Hawes look at how brands must adopt a strategic, social-first approach to succeed.
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The rise of generative AI in 2024 has had a profound effect on creative industries. Ciara Beaumont-Wood, Keri Hudson and Nicole Mezzasalma analyse the policies, playbooks, and best practices for its use in 2025.
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Social media is more than just fan clubs. Consumers now expect brands to engage in cultural conversations and align with their values. Luke Bellos, Bethany Gough and Akilah Harper explore the growth and importance of community.
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Social media isn’t always so... social. ‘Dark social’ is becoming one of the most popular forms of online communication. Emma Hurley and Elka Requinta discuss how more platforms will be adjusting to privacy as the new social luxury.
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The X-odus is here and it’s time for brands and users to sort out the new social order for 2025. Drew Benvie takes a deep-dive into a chaotic 2024, and assess the new platforms jostling for attention in the year ahead.
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