This year, the world of social media has been defined by change. While this has created brand opportunity, it also means the social media landscape is now more varied than ever – and knowing where to focus your efforts has never been harder.
Welcome to our 11th annual social media trends review. We’ve delved into Battenhall’s proprietary social data and brand benchmarking to put together the five standout trends that will help you plan for 2024.
This is our biggest ever review, and the first where we’ve published five individual reports. We hope you enjoy exploring our predictions for what lies ahead.
Drew Benvie | CEO & Founder
Young people are spending more time online than ever. Under-24s in the UK are predicted to spend 5hrs online per day* by 2024, and younger social media users are expected to be receiving 5000+
phone notifications** per day.
*Source: UKOM data
Hate speech on social media is on the rise-
year to date - so keeping users safe on platforms should be a key priority for brands and marketers in 2024.
AI will be near impossible to avoid in 2024’s social media landscape, and its ethics are already being tested and debated daily. Understanding the steps involved in
using AI is a crucial precursor to harnessing it for good, and allowing it to augment human intelligence, creativity and skill.
Channels are in flux right now. X (formerly known as Twitter) has lost 14%* of its global traffic in the year since Musk’s takeover – while new platform on the block, Threads, became the most downloaded app in the world** in Q3 2023. LinkedIn has also reported a 41% increase*** in volume of content between 2021 and 2023.
***Source: Financial Times
During 2023, global influencer marketing spend reached
globally, as partnering with creators became more lucrative for brands than ever before.
purpose on social
With special thanks to:
List of names